Facebook 101 ~ What Colorado Springs Businesses Need To Know About Facebook

Here is a great article about Facebook.  Check it out!

Today, there’s no doubt about it: Facebook is the most popular social network in America. Not only do Americans spend more time on Facebook than on Google, but Facebook accounts for a full 25% of all U.S. pageviews as well. And with over 500 million active users – and more joining every day – there’s a good chance many of your existing and prospective customers are already sharing status updates, comments, photos, videos and more on the site. So it’s crucial that your small business get its fair share of all that visibility and engagement. One of the best ways to do this is with Facebook advertising, which has some unique qualities that distinguish it from traditional search engine marketing or display advertising:

1.      Robust targeting helps you zoom in on the ideal consumer.

One of the top reasons to advertise your small business on Facebook has to do with the targeting based on the profile data Facebook users provide about themselves. The same way you can target banner ads on certain websites to display to users by age, gender and location, you have the added benefit of running your ad on a site with a heavy amount of daily traffic and stickiness (meaning people stay on the site instead of wandering off).

To view the entire article click here: Facebook Tips For Businesses

Shelley Ruiz is a social media strategist for Social One Media.  To learn more about social media marketing call 719-205-3033.